The global Digital Advertising market size in 2023 is 410024.5 million US dollars, and it is expected to be 1057908.8 million US dollars by 2030, with a compound annual growth rate of 14.5% expected in 2024-2030.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Digital Advertising market include Adobe, Inc., Amazon Web Services, Inc. (Amazon.com, Inc.), Baidu, Inc., ByteDance Ltd., and Publicis Groupe (Epsilon Data Management, LLC). The share of the top 3 players in the Digital Advertising market is XX%.
REGION SHARE:
The report covers the market size information of North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and North America accounted for XX%, Europe accounted for XX% of Digital Advertising market, and Asia Pacific accounted for XX%.
SEGMENT OVERVIEW:
The report segments the market by Type and Application. Search Advertising accounted for XX% of Digital Advertising market in 2023. Banner Advertising share of XX%.
Retail accounted for XX% of the Digital Advertising market in 2023. Automotive accounts for XX%.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Digital Advertising Market dynamics, structure by identifying and analyzing the market segments and project the global market size.
In addition, the market SWOT analysis, dynamics, trends, technologies, opportunities and challenges analysis are covered in the report.
Further, the report also focuses on the competitive analysis of key players by product, financial position, product portfolio, growth strategies, and regional presence.
Chapter Outline
Chapter 1: Introduces the product overview, market scope, product classification, application, and regional division, and then includes inflation analysis, the impact of the Russo-Ukrainian war on the market, and the global impact of the coronavirus disease (COVID-19).
Chapter 2: Analysis of the competitive environment of Digital Advertising market participants. This mainly includes the revenue and market share of the top players, along with the players” M&A and expansion in recent years.
Chapter 3: Analyzes the main companies in the Digital Advertising industry, including their main businesses, products/services, revenue, gross margin, and the latest developments.
Chapters 4-6: Segmented the global Digital Advertising market by type, application and region. Analyze the revenue of market segments from different perspectives.
Chapters 7-10: Provide Americas, Europe, Asia-Pacific and Middle East & Africa Digital Advertising market country segmentation data.
Chapter 11: Introduces the market dynamics, the trends factors and drivers factors of the market, and the challenges and restraints faced by manufacturers in the industry.
Chapters 12-14: Provide detailed Digital Advertising market forecast data, broken down by type, application, and region to help understand future growth trends.
Chapter 15: The main points and conclusions of the report.
Chapter 16: Concludes with an explanation of the data sources and research methods.
Highlights-Regions
Americas
United States
Canada
Brazil
Argentina
Mexico
Europe
Germany
France
UK
Italy
Russia
Asia Pacific
China
Japan
South Korea
India
Southeast Asia
Australia
MEA
Saudi Arabia
UAE
Turkey
Player list
Adobe, Inc.
Amazon Web Services, Inc. (Amazon.com, Inc.)
Baidu, Inc.
ByteDance Ltd.
Publicis Groupe (Epsilon Data Management, LLC)
Meta Platforms, Inc. (Meta)
Microsoft Corporation
Google LLC (Alphabet Inc.)
Verizon Communications, Inc.
X Corp. (Twitter, Inc.)
Types list
Search Advertising
Banner Advertising
Video Advertising
Social Media Advertising
Native Advertising
Interstitial Advertising
Application list
Retail
Automotive
Consumer Electronics
Healthcare & Lifesciences
Media & Entertainment
BFSI
Education
IT & Telecommunication
Others
Table of Content
1 Study Coverage
1.1 Digital Advertising Product Introduction
1.2 Market by Type
1.2.1 Global Digital Advertising Market Size Growth Rate by Type, 2019 VS 2024 VS 2030
1.3 Market by Application
1.3.1 Global Digital Advertising Market Size Growth Rate by Application, 2019 VS 2024 VS 2030
1.4 Global Digital Advertising Market by Region
1.4.1 Global Digital Advertising Market by Region: 2019 VS 2024 VS 2030
1.4.2 Global Digital Advertising Revenue Market
1.5 Study Objectives
1.6 Years Considered
1.7 Inflation Analysis
1.8 The Impact of the Russian-Ukrainian War on the Market
1.9 Coronavirus Disease (COVID-19) Impact on Global
2 Competition by Players
2.1 Global Digital Advertising Revenue by Players
2.1.1 Global Digital Advertising Revenue by Players (2019-2024)
2.1.2 Global Digital Advertising Revenue Market Share by Players (2019-2024)
2.1.3 Global Top 5 and Top 10 Companies by Digital Advertising Revenue in 2024
2.2 Global Digital Advertising Gross Margin by Players
2.3 Analysis of Competitive Landscape
2.3.1 Players Market Concentration Ratio (CR5)
2.3.2 Global Digital Advertising Players Geographical Distribution
2.4 Mergers & Acquisitions, Expansion Plans
3 Company Overview
3.1 Adobe, Inc.
3.1.1 Adobe, Inc. Information
3.1.2 Adobe, Inc. Overview
3.1.3 Adobe, Inc. Digital Advertising Revenue and Gross Margin (2019-2024)
3.1.4 Adobe, Inc. Related Developments
3.2 Amazon Web Services, Inc. (Amazon.com, Inc.)
3.2.1 Amazon Web Services, Inc. (Amazon.com, Inc.) Information
3.2.2 Amazon Web Services, Inc. (Amazon.com, Inc.) Overview
3.2.3 Amazon Web Services, Inc. (Amazon.com, Inc.) Digital Advertising Revenue and Gross Margin (2019-2024)
3.2.4 Amazon Web Services, Inc. (Amazon.com, Inc.) Related Developments
3.3 Baidu, Inc.
3.3.1 Baidu, Inc. Information
3.3.2 Baidu, Inc. Overview
3.3.3 Baidu, Inc. Digital Advertising Revenue and Gross Margin (2019-2024)
3.3.4 Baidu, Inc. Related Developments
3.4 ByteDance Ltd.
3.4.1 ByteDance Ltd. Information
3.4.2 ByteDance Ltd. Overview
3.4.3 ByteDance Ltd. Digital Advertising Revenue and Gross Margin (2019-2024)
3.4.4 ByteDance Ltd. Related Developments
3.5 Publicis Groupe (Epsilon Data Management, LLC)
3.5.1 Publicis Groupe (Epsilon Data Management, LLC) Information
3.5.2 Publicis Groupe (Epsilon Data Management, LLC) Overview
3.5.3 Publicis Groupe (Epsilon Data Management, LLC) Digital Advertising Revenue and Gross Margin (2019-2024)
3.5.4 Publicis Groupe (Epsilon Data Management, LLC) Related Developments
3.6 Meta Platforms, Inc. (Meta)
3.6.1 Meta Platforms, Inc. (Meta) Information
3.6.2 Meta Platforms, Inc. (Meta) Overview
3.6.3 Meta Platforms, Inc. (Meta) Digital Advertising Revenue and Gross Margin (2019-2024)
3.6.4 Meta Platforms, Inc. (Meta) Related Developments
3.7 Microsoft Corporation
3.7.1 Microsoft Corporation Information
3.7.2 Microsoft Corporation Overview
3.7.3 Microsoft Corporation Digital Advertising Revenue and Gross Margin (2019-2024)
3.7.4 Microsoft Corporation Related Developments
3.8 Google LLC (Alphabet Inc.)
3.8.1 Google LLC (Alphabet Inc.) Information
3.8.2 Google LLC (Alphabet Inc.) Overview
3.8.3 Google LLC (Alphabet Inc.) Digital Advertising Revenue and Gross Margin (2019-2024)
3.8.4 Google LLC (Alphabet Inc.) Related Developments
3.9 Verizon Communications, Inc.
3.9.1 Verizon Communications, Inc. Information
3.9.2 Verizon Communications, Inc. Overview
3.9.3 Verizon Communications, Inc. Digital Advertising Revenue and Gross Margin (2019-2024)
3.9.4 Verizon Communications, Inc. Related Developments
3.10 X Corp. (Twitter, Inc.)
3.10.1 X Corp. (Twitter, Inc.) Information
3.10.2 X Corp. (Twitter, Inc.) Overview
3.10.3 X Corp. (Twitter, Inc.) Digital Advertising Revenue and Gross Margin (2019-2024)
3.10.4 X Corp. (Twitter, Inc.) Related Developments
4 Market Size by Type
4.1 Global Digital Advertising Revenue by Type
4.2 Global Digital Advertising Market Size Growth by Type 2019-2024
5 Market Size by Application
5.1 Global Digital Advertising Revenue by Application
5.2 Global Digital Advertising Market Size Growth by Application 2019-2024
6 Global Digital Advertising Market Insights
6.1 Global Digital Advertising Market Revenue 2019-2024
6.2 Global Digital Advertising Revenue by Region
6.3 Americas
6.4 Europe
6.5 Asia-Pacific
6.6 Middle East & Africa
7 Americas
7.1 Americas Digital Advertising Market Size by Country
7.1.1 Americas Digital Advertising Revenue by Country (2019-2024)
7.1.2 U.S.
7.1.3 Canada
7.1.4 Mexico
7.1.5 Brazil
7.1.6 Argentina
8 Europe
8.1 Europe Digital Advertising Market Size by Country
8.1.1 Europe Digital Advertising Revenue by Country (2019-2024)
8.1.2 Germany
8.1.3 France
8.1.4 U.K.
8.1.5 Italy
8.1.6 Russia
9 Asia Pacific
9.1 Asia Pacific Digital Advertising Market Size by Region
9.1.1 Asia Pacific Digital Advertising Revenue by Region (2019-2024)
9.1.2 China
9.1.3 Japan
9.1.4 South Korea
9.1.5 India
9.1.6 Southeast Asia
9.1.7 Australia
10 Middle East and Africa
10.1 Middle East and Africa Digital Advertising Market Size by Country
10.1.1 Middle East and Africa Digital Advertising Revenue by Country (2019-2024)
10.1.2 Turkey
10.1.3 Saudi Arabia
10.1.4 U.A.E
11 Market Drivers, Opportunities, Challenges and Risks Factors Analysis
11.1 Digital Advertising Industry Trends
11.2 Digital Advertising Market Drivers
11.3 Digital Advertising Market Challenges
11.4 Digital Advertising Market Restraints
12 Digital Advertising Forecasted Market Size by Type
12.1 Global Digital Advertising Forecasted Revenue by Type
12.2 Global Digital Advertising Forecasted Market Size Growth by Type 2024-2030
13 Digital Advertising Forecasted Market Size by Application
13.1 Global Digital Advertising Forecasted Revenue by Application
13.2 Global Digital Advertising Forecasted Market Size Growth by Application 2024-2030
14 Global Digital Advertising Market Forecasts
14.1 Global Digital Advertising Market Revenue Forecasts 2024-2030
14.2 Global Digital Advertising Forecasts Revenue by Region
14.3 Americas
14.4 Europe
14.5 Asia-Pacific
14.6 Middle East & Africa
15 Research Findings and Conclusion
16 Methodology and Data Source
16.1 Methodology
16.1.1 Research Process
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Legal Disclaimer
List of Tables and Figures
Figure Digital Advertising Picture
Table Product Definition of Digital Advertising
Table Global Digital Advertising Market Size Growth Rate by Type, 2019 VS 2024 VS 2030
Table Global Digital Advertising Market Size Growth Rate by Application, 2019 VS 2024 VS 2030
Table Global Digital Advertising Market by Region: 2019 VS 2024 VS 2030
Figure Global Digital Advertising Revenue Market Size & Forecasts 2019-2030
Figure Years Considered
Table Inflation Analysis
Table The Impact of the Russian-Ukrainian War on the Market
Figure (COVID-19) Impact on Global Economic Growth 2019, 2020, 2021
Figure Population infected by the Covid-19 of Major Countries
Table Global Digital Advertising Revenue by Players (2019-2024)
Table Global Digital Advertising Revenue Market Share by Players (2019-2024)
Figure Top 5 Largest Players of Digital Advertising in 2024
Figure Top 10 Largest Players of Digital Advertising in 2024
Table Global Digital Advertising Gross Margin by Players
Table Players Market Concentration Ratio (CR5)
Table Global Digital Advertising Players Geographical Distribution
Table Mergers & Acquisitions, Expansion Plans
Table Company Profiles
Table Adobe, Inc. Overview
Table Adobe, Inc. Revenue, Gross, Gross Margin 2019-2024
Table Adobe, Inc. Related Developments
Table Company Profiles
Table Amazon Web Services, Inc. (Amazon.com, Inc.) Overview
Table Amazon Web Services, Inc. (Amazon.com, Inc.) Revenue, Gross, Gross Margin 2019-2024
Table Amazon Web Services, Inc. (Amazon.com, Inc.) Related Developments
Table Company Profiles
Table Baidu, Inc. Overview
Table Baidu, Inc. Revenue, Gross, Gross Margin 2019-2024
Table Baidu, Inc. Related Developments
Table Company Profiles
Table ByteDance Ltd. Overview
Table ByteDance Ltd. Revenue, Gross, Gross Margin 2019-2024
Table ByteDance Ltd. Related Developments
Table Company Profiles
Table Publicis Groupe (Epsilon Data Management, LLC) Overview
Table Publicis Groupe (Epsilon Data Management, LLC) Revenue, Gross, Gross Margin 2019-2024
Table Publicis Groupe (Epsilon Data Management, LLC) Related Developments
Table Company Profiles
Table Meta Platforms, Inc. (Meta) Overview
Table Meta Platforms, Inc. (Meta) Revenue, Gross, Gross Margin 2019-2024
Table Meta Platforms, Inc. (Meta) Related Developments
Table Company Profiles
Table Microsoft Corporation Overview
Table Microsoft Corporation Revenue, Gross, Gross Margin 2019-2024
Table Microsoft Corporation Related Developments
Table Company Profiles
Table Google LLC (Alphabet Inc.) Overview
Table Google LLC (Alphabet Inc.) Revenue, Gross, Gross Margin 2019-2024
Table Google LLC (Alphabet Inc.) Related Developments
Table Company Profiles
Table Verizon Communications, Inc. Overview
Table Verizon Communications, Inc. Revenue, Gross, Gross Margin 2019-2024
Table Verizon Communications, Inc. Related Developments
Table Company Profiles
Table X Corp. (Twitter, Inc.) Overview
Table X Corp. (Twitter, Inc.) Revenue, Gross, Gross Margin 2019-2024
Table X Corp. (Twitter, Inc.) Related Developments
Table Global Digital Advertising Revenue by Type (2019-2024)
Table Global Digital Advertising Revenue Share by Type (2019-2024)
Table Global Digital Advertising Revenue by Application (2019-2024)
Table Global Digital Advertising Revenue Share by Application (2019-2024)
Figure Global Digital Advertising Market Revenue 2019-2024
Table Global Digital Advertising Revenue by Region (2019-2024)
Table Global Digital Advertising Revenue Share by Region (2019-2024)
Figure Americas Digital Advertising Revenue (2019-2024)
Figure Europe Digital Advertising Revenue (2019-2024)
Figure Asia-Pacific Digital Advertising Revenue (2019-2024)
Figure Middle East & Africa Digital Advertising Revenue (2019-2024)
Table Americas Digital Advertising Revenue by Country (2019-2024)
Table Americas Digital Advertising Revenue Share by Country (2019-2024)
Figure United States Digital Advertising Revenue Market Size (2019-2024)
Figure Canada Digital Advertising Revenue Market Size (2019-2024)
Figure Mexico Digital Advertising Revenue Market Size (2019-2024)
Figure Brazil Digital Advertising Revenue Market Size (2019-2024)
Figure Argentina Digital Advertising Revenue Market Size (2019-2024)
Table Europe Digital Advertising Revenue by Country (2019-2024)
Table Europe Digital Advertising Revenue Share by Country (2019-2024)
Figure Germany Digital Advertising Revenue Market Size (2019-2024)
Figure France Digital Advertising Revenue Market Size (2019-2024)
Figure U.K. Digital Advertising Revenue Market Size (2019-2024)
Figure Italy Digital Advertising Revenue Market Size (2019-2024)
Figure Russia Digital Advertising Revenue Market Size (2019-2024)
Table Asia Pacific Digital Advertising Revenue by Region (2019-2024)
Table Asia Pacific Digital Advertising Revenue Share by Region (2019-2024)
Figure China Digital Advertising Revenue Market Size (2019-2024)
Figure Japan Digital Advertising Revenue Market Size (2019-2024)
Figure South Korea Digital Advertising Revenue Market Size (2019-2024)
Figure India Digital Advertising Revenue Market Size (2019-2024)
Figure Southeast Asia Digital Advertising Revenue Market Size (2019-2024)
Figure Australia Digital Advertising Revenue Market Size (2019-2024)
Table Middle East and Africa Digital Advertising Revenue by Country (2019-2024)
Table Middle East and Africa Digital Advertising Revenue Share by Country (2019-2024)
Figure Turkey Digital Advertising Revenue Market Size (2019-2024)
Figure Saudi Arabia Digital Advertising Revenue Market Size (2019-2024)
Figure U.A.E Digital Advertising Revenue Market Size (2019-2024)
Table Global Digital Advertising Forecasted Revenue by Type (2019-2024)
Table Global Digital Advertising Forecasted Revenue Share by Type (2019-2024)
Table Global Digital Advertising Forecasted Revenue by Application (2019-2024)
Table Global Digital Advertising Forecasted Revenue Share by Application (2019-2024)
Figure Global Digital Advertising Market Revenue Forecasts 2024-2030
Table Global Digital Advertising Forecasts Revenue by Region (2024-2030)
Table Global Digital Advertising Forecasts Revenue Share by Region (2024-2030)
Figure Americas Digital Advertising Forecasts Revenue and Growth (2024-2030)
Figure Europe Digital Advertising Forecasts Revenue and Growth (2024-2030)
Figure Asia-Pacific Digital Advertising Forecasts Revenue and Growth (2024-2030)
Figure Middle East & Africa Digital Advertising Forecasts Revenue and Growth (2024-2030)
Table Research Process
Figure Bottom-up and Top-down Approaches for This Report