The United States Energy Drinks market size in 2022 is 14458.32 million US dollars, and it is expected to be 21144.11 million US dollars by 2029, with a compound annual growth rate of 5.58% expected in 2023-2029.
MARKET COMPETITIVE LANDSCAPE:
The main players in the Energy Drinks market include Red Bull GmbH, Monster energy, Bang energy, Rockstarenergy, and PepsiCo. The share of the top 3 players in the Energy Drinks market is 86.91%.
SEGMENT OVERVIEW:
This report conducts segment analysis on type and application level. Type segment includes Organic, Non-Organic, etc. Application segment includes Bars, Restaurants, etc.
---Non-Organic contributes approximately 74.00% share to the market in 2022.
---Convenience Stores contributes approximately 50.00% share to the market in 2022.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding United States Energy Drinks Market dynamics, structure by identifying and analyzing the market segments and project the United States market size.
In addition, the market SWOT analysis, dynamics, trends, technologies, opportunities and challenges analysis are covered in the report.
Further, the report also focuses on the competitive analysis of key players by product, financial position, product portfolio, growth strategies, and regional presence.
The energy drinks market in the United States has been experiencing notable trends in recent years. Here are some key trends in the energy drinks market:
Increasing Consumption and Demand: The consumption of energy drinks in the United States has been steadily increasing, driven by factors such as changing lifestyles, growing urbanization, and a desire for instant energy and alertness. Consumers are seeking beverages that provide a quick energy boost to help them cope with busy schedules, long working hours, and physical or mental exertion.
Shift towards Healthier and Functional Energy Drinks: There is a growing trend towards healthier and functional energy drinks in the United States. Consumers are becoming more health-conscious and are seeking energy drinks that offer additional benefits beyond just caffeine and sugar. This has led to the emergence of energy drinks with natural ingredients, reduced sugar content, added vitamins, and functional ingredients like botanical extracts, amino acids, and adaptogens.
Expansion of Target Audience: Energy drinks were initially popular among younger consumers, particularly college students and young adults. However, the target audience for energy drinks has expanded to include a broader demographic. Energy drinks are now consumed by professionals, athletes, fitness enthusiasts, and individuals seeking a quick energy boost or enhanced performance in various activities.
Rising Demand for Organic and Natural Energy Drinks: With the growing focus on health and wellness, there is an increasing demand for organic and natural energy drinks in the United States. Consumers are looking for beverages made with organic ingredients, free from artificial flavors, colors, and preservatives. Organic and natural energy drinks are perceived as healthier alternatives and cater to the preferences of health-conscious consumers.
Product Innovation and Variety: The energy drinks market in the United States is characterized by continuous product innovation and a wide range of flavor options. Manufacturers are introducing new flavors, formulations, and packaging designs to attract consumers and stand out in a crowded market. Innovation is also seen in the development of energy drinks targeted towards specific consumer groups, such as those designed for pre-workout, post-workout, or recovery purposes.
Increasing Focus on Marketing and Branding: Effective marketing and branding strategies play a significant role in the success of energy drink brands. Companies in the United States are investing heavily in marketing campaigns, celebrity endorsements, and sponsorships to create brand awareness, engage with consumers, and establish a strong brand image. Social media platforms and influencer marketing have become vital channels for reaching the target audience.
Convenience and On-the-Go Consumption: Energy drinks are often consumed on-the-go, which has led to a focus on convenience and packaging innovations. Manufacturers are introducing smaller-sized cans, resealable bottles, and easy-to-carry packaging formats to cater to consumers” busy lifestyles and facilitate on-the-go consumption.
Increased Awareness of Health Concerns: While energy drinks have gained popularity, concerns have also been raised regarding their high caffeine content, sugar levels, and potential health risks. As a result, there is a growing emphasis on transparency, labeling, and responsible marketing practices. Manufacturers are providing clearer information on ingredients, caffeine content, and recommended consumption limits to address consumer concerns and promote responsible use of energy drinks.
Highlights-Regions
Southeast
Far West
Mideast
Great Lakes
Southwest
Plains
New England
Rocky Mountains
Player list
Red Bull GmbH
Monster energy
Bang energy
Rockstarenergy
PepsiCo
Arizona Beverages USA
Others
Types list
Organic
Non-Organic
Natural
Application list
Bars
Restaurants
Supermarkets
Convenience Stores
Vending Machines
Sports Nutrition Specialty Store
Online
Others
Table of Content
1 Energy Drinks Introduction and Market Overview
1.1 Objectives of the Study
1.2 Introduction of Energy Drinks
1.3 Energy Drinks Market Scope and Market Size Estimation
1.3.1 United States Energy Drinks Value and Growth Rate from 2018-2029
1.3.2 United States Energy Drinks Sales and Growth Rate from 2018-2029
1.4 Market Segmentation
1.4.1 Types of Energy Drinks
1.4.2 Applications of Energy Drinks
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 Drivers
1.5.2 Limitations
1.5.3 Opportunities
1.5.4 Technology
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Energy Drinks Industry Development Trends under COVID-19 Outbreak
1.7.1 Coronavirus Disease 2020 (COVID-19) Impact on Global
1.7.2 Influence of COVID-19 Outbreak on Energy Drinks Industry Development
1.8 Analysis of Inflation
2 Industry Chain Analysis
2.1 Upstream Raw Material Suppliers of Energy Drinks Analysis
2.2 Major Players of Energy Drinks
2.2.1 Major Players Manufacturing Base of Energy Drinks in 2022
2.2.2 Major Players Product Types in 2022
2.3 Energy Drinks Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of Energy Drinks
2.3.3 Raw Material Cost of Energy Drinks
2.3.4 Labor Cost of Energy Drinks
2.4 Market Channel Analysis of Energy Drinks
2.5 Major Downstream Buyers of Energy Drinks Analysis
2.6 Value Chain Status Under COVID-19
3 United States Energy Drinks Market, by Type
3.1 United States Energy Drinks Sales Value and Market Share by Type (2018-2023)
3.2 United States Energy Drinks Sales and Market Share by Type (2018-2023)
3.3 United States Energy Drinks Price Analysis by Type (2018-2023)
3.4 United States Energy Drinks Sales Value and Growth Rate by Type (2018-2023)
4 Energy Drinks Market, by Application
4.1 Downstream Market Overview
4.2 United States Energy Drinks Sales and Market Share by Application (2018-2023)
4.3 United States Energy Drinks Sales and Growth Rate by Application (2018-2023)
5 United States Energy Drinks Sales, Sales Value by Region (2018-2023)
5.1 United States Energy Drinks Sales Value and Market Share by Region (2018-2023)
5.2 United States Energy Drinks Sales and Market Share by Region (2018-2023)
5.2.1 United States Energy Drinks Market Under COVID-19
5.3 United States Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.4 Southeast Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.5 Far West Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.6 Mideast Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.7 Great Lakes Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.8 Southwest Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.9 Plains Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.10 New England Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
5.11 Rocky Mountains Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
6 Competitive Landscape
6.1 Competitive Profile
6.2 Red Bull GmbH
6.2.1 Company Profiles
6.2.2 Energy Drinks Production Introduction
6.2.3 Red Bull GmbH Sales, Value, Price, Gross Margin 2018-2023
6.3 Monster energy
6.3.1 Company Profiles
6.3.2 Energy Drinks Production Introduction
6.3.3 Monster energy Sales, Value, Price, Gross Margin 2018-2023
6.4 Bang energy
6.4.1 Company Profiles
6.4.2 Energy Drinks Production Introduction
6.4.3 Bang energy Sales, Value, Price, Gross Margin 2018-2023
6.5 Rockstarenergy
6.5.1 Company Profiles
6.5.2 Energy Drinks Production Introduction
6.5.3 Rockstarenergy Sales, Value, Price, Gross Margin 2018-2023
6.6 PepsiCo
6.6.1 Company Profiles
6.6.2 Energy Drinks Production Introduction
6.6.3 PepsiCo Sales, Value, Price, Gross Margin 2018-2023
6.7 Arizona Beverages USA
6.7.1 Company Profiles
6.7.2 Energy Drinks Production Introduction
6.7.3 Arizona Beverages USA Sales, Value, Price, Gross Margin 2018-2023
6.8 Others
6.8.1 Company Profiles
6.8.2 Energy Drinks Production Introduction
6.8.3 Others Sales, Value, Price, Gross Margin 2018-2023
7 United States Energy Drinks Market Analysis and Forecast by Type
7.1 United States Energy Drinks Market Value & Share Forecast, by Type (2023-2029)
7.2 United States Energy Drinks Market Volume & Share Forecast, by Type (2023-2029)
8 United States Energy Drinks Market Analysis and Forecast by Application
8.1 United States Energy Drinks Market Value & Share Forecast, by Application (2023-2029)
8.2 United States Energy Drinks Market Volume & Share Forecast, by Application (2023-2029)
9 Energy Drinks Market Analysis and Forecast by Region
9.1 United States Energy Drinks Market Value & Share Forecast, by Region (2023-2029)
9.2 United States Energy Drinks Market Consumption & Share Forecast, by Region (2023-2029)
9.3 Southeast Market Value and Consumption Forecast (2023-2029)
9.4 Far West Market Value and Consumption Forecast (2023-2029)
9.5 Mideast Market Value and Consumption Forecast (2023-2029)
9.6 Great Lakes Market Value and Consumption Forecast (2023-2029)
9.7 Southwest Market Value and Consumption Forecast (2023-2029)
9.8 Plains Market Value and Consumption Forecast (2023-2029)
9.9 New England Market Value and Consumption Forecast (2023-2029)
9.10 Rocky Mountains Market Value and Consumption Forecast (2023-2029)
9.11 Energy Drinks Market Forecast Under COVID-19
10 New Project Feasibility Analysis
10.1 Industry Barriers and New Entrants SWOT Analysis
11 Research Findings and Conclusion
12 Methodology and Data Source
12.1 A Methodology
12.1.1 Research Process
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 B Data Source
12.2.1 Legal Disclaimer
List of Tables and Figures
Figure Picture of Energy Drinks
Table Definition of Energy Drinks
Figure United States Energy Drinks Value and Growth Rate from 2018-2029
Figure United States Energy Drinks Sales and Growth Rate from 2018-2029
Table Different Types of Energy Drinks
Figure United States Energy Drinks Value Segment by Type from 2018-2023
Figure United States Energy Drinks Market Share by Types in 2022
Table Different Applications of Energy Drinks
Figure United States Energy Drinks Value Segment by Applications from 2018-2023
Figure United States Energy Drinks Market Share by Applications in 2022
Table Research Regions of Energy Drinks
Figure United States Energy Drinks Market Share by Regions in 2022
Figure Southeast Energy Drinks Value and Growth Rate (2018-2023)
Figure Far West Energy Drinks Value and Growth Rate (2018-2023)
Figure Mideast Energy Drinks Value and Growth Rate (2018-2023)
Figure Great Lakes Energy Drinks Value and Growth Rate (2018-2023)
Figure Southwest Energy Drinks Value and Growth Rate (2018-2023)
Figure Plains Energy Drinks Value and Growth Rate (2018-2023)
Figure New England Energy Drinks Value and Growth Rate (2018-2023)
Figure Rocky Mountains Energy Drinks Value and Growth Rate (2018-2023)
Table Potential Market of Energy Drinks
Table Growing Market of Energy Drinks
Table Industry News by Regions
Table Industry Policies by Regions
Figure 2020 (COVID-19) Impact on Global Economic Growth 2019, 2020, 2021
Figure Population infected by the Covid-19 of Major Countries
Table Influence of COVID-19 Outbreak on Energy Drinks Industry Development
Table Analysis of Inflation
Figure Industry Chain Analysis of Energy Drinks
Table Upstream Raw Material Suppliers of Energy Drinks with Contact Information
Table Major Players Manufacturing Base of Energy Drinks in 2022
Table Major Players Energy Drinks Product Types in 2022
Figure Production Process of Energy Drinks
Figure Manufacturing Cost Structure of Energy Drinks
Figure Channel Status of Energy Drinks
Table Major Distributors of Energy Drinks with Contact Information
Table Major Downstream Buyers of Energy Drinks with Contact Information
Table United States Energy Drinks Sales Value by Type (2018-2023)
Table United States Energy Drinks Sales Value Share by Type (2018-2023)
Figure United States Energy Drinks Sales Value Share by Type (2018-2023)
Table United States Energy Drinks Sales by Type (2018-2023)
Table United States Energy Drinks Sales Share by Type (2018-2023)
Figure United States Energy Drinks Sales Share by Type (2018-2023)
Figure United States Energy Drinks Price by Type (2018-2023)
Figure Downstream Market Overview
Table United States Energy Drinks Sales by Application (2018-2023)
Table United States Energy Drinks Sales Market Share by Application (2018-2023)
Figure United States Energy Drinks Sales Market Share by Application (2018-2023)
Table United States Energy Drinks Sales Value by Region (2018-2023)
Table United States Energy Drinks Sales Value Market Share by Region (2018-2023)
Figure United States Energy Drinks Sales Value Market Share by Region (2018-2023)
Table United States Energy Drinks Sales by Region (2018-2023)
Table United States Energy Drinks Sales Market Share by Region (2018-2023)
Figure United States Energy Drinks Sales Market Share by Region (2018-2023)
Table United States Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Southeast Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Far West Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Mideast Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Great Lakes Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Southwest Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Plains Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table New England Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Table Rocky Mountains Energy Drinks Sales, Sales Value, Price, and Gross Margin (2018-2023)
Figure Top 3 Market Share of Energy Drinks Companies in 2022
Figure Top 6 Market Share of Energy Drinks Companies in 2022
Table Major Players Sales Value Share (2018-2023)
Table Mergers, Acquisitions and Expansion Analysis
Table Company Profiles
Table Production Introduction
Table Red Bull GmbH Sales, Value, Price, Gross Margin 2018-2023
Figure Red Bull GmbH Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table Monster energy Sales, Value, Price, Gross Margin 2018-2023
Figure Monster energy Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table Bang energy Sales, Value, Price, Gross Margin 2018-2023
Figure Bang energy Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table Rockstarenergy Sales, Value, Price, Gross Margin 2018-2023
Figure Rockstarenergy Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table PepsiCo Sales, Value, Price, Gross Margin 2018-2023
Figure PepsiCo Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table Arizona Beverages USA Sales, Value, Price, Gross Margin 2018-2023
Figure Arizona Beverages USA Value Market Share 2018-2023
Table Company Profiles
Table Production Introduction
Table Others Sales, Value, Price, Gross Margin 2018-2023
Figure Others Value Market Share 2018-2023
Table United States Energy Drinks Market Value Forecast, by Type
Table United States Energy Drinks Market Value Share Forecast, by Type
Table United States Energy Drinks Market Volume Forecast, by Type
Table United States Energy Drinks Market Volume Share Forecast, by Type
Table United States Market Value Forecast by Application (2023-2029)
Table United States Market Value Share Forecast by Application (2023-2029)
Table United States Market Volume Forecast by Application (2023-2029)
Table United States Market Volume Share Forecast by Application (2023-2029)
Table United States Energy Drinks Market Value Forecast, by Region (2023-2029)
Table United States Energy Drinks Market Value Share Forecast, by Region (2023-2029)
Table United States Energy Drinks Market Consumption Forecast, by Region (2023-2029)
Table United States Energy Drinks Market Consumption Share Forecast, by Region (2023-2029)
Figure Southeast Market Value and Growth Rate Forecast (2023-2029)
Figure Southeast Consumption and Growth Rate Forecast (2023-2029)
Figure Far West Market Value and Growth Rate Forecast (2023-2029)
Figure Far West Consumption and Growth Rate Forecast (2023-2029)
Figure Mideast Market Value and Growth Rate Forecast (2023-2029)
Figure Mideast Consumption and Growth Rate Forecast (2023-2029)
Figure Great Lakes Market Value and Growth Rate Forecast (2023-2029)
Figure Great Lakes Consumption and Growth Rate Forecast (2023-2029)
Figure Southwest Market Value and Growth Rate Forecast (2023-2029)
Figure Southwest Consumption and Growth Rate Forecast (2023-2029)
Figure Plains Market Value and Growth Rate Forecast (2023-2029)
Figure Plains Consumption and Growth Rate Forecast (2023-2029)
Figure New England Market Value and Growth Rate Forecast (2023-2029)
Figure New England Consumption and Growth Rate Forecast (2023-2029)
Figure Rocky Mountains Market Value and Growth Rate Forecast (2023-2029)
Figure Rocky Mountains Consumption and Growth Rate Forecast (2023-2029)
Table Energy Drinks Market Forecast Under COVID-19
Figure Industry Resource/Technology/Labor Importance Analysis
Table New Entrants SWOT Analysis
Table Research Process
Figure Bottom-up and Top-down Approaches for This Report